Water Trix began with a simple love for the lake — a love passed down through generations. It started in the Arizona heat of the 1990s, when our dad, raised on the water, launched Water Trix as a place for people to experience the thrill of jet skiing and the joy of lake life.

Over time, our journey led us to Grove, Oklahoma, on the shores of Grand Lake o’ the Cherokees, where our family laid down roots and built a life around the water. Summers were filled with fishing, wakeboarding, sunbathing, and sunset rides — always surrounded by new faces who shared the same passion.

We’ve stayed true to our roots — to that easygoing ’90s lifestyle when times were simpler and life revolved around being outside, with the people we love, doing what we love. That ’90s feel reminds us of where it all began, and it still shapes how we show up today.

Year after year, we’ve met people from all over the world who’ve become part of the Water Trix story — now a growing community built around a lifestyle that celebrates the water in all its forms.

Whether it’s boating, skiing, sunbathing, or casting a line, we’re here to celebrate the moments that make life better — the ones spent on the water, together.
That’s what led to the creation of Water Trix Apparel: inspired by lake days, ocean escapes, pond hops, and every water-loving soul in between.

This isn’t just a brand — it’s a movement. A community. A way to stay connected through our shared love for the water.

This is Water Trix. Welcome to the crew.